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The IFFG Way

Putting integrity first!

In an industry once plagued by unethical practices, Founding partners Alex Barnett, Anthony Balsamo and Trevor Gates came together in 2006 with a simple vision in mind:  To build a direct lending company that put the clients’ best interest above all else.

The three industry peers sought to open a business that not only offered exceptional service and rates with a transparent process, but that also put integrity at the forefront and thus IFFG (Integrity First Financial Group) was born.


With a unique approach that embraces technology and a streamlined process, IFFG has grown into one of the most respected and recognized online direct lenders in the nation.  Now lending in 29 states and counting, we are proud to have helped finance thousands of loans, helping Americans find, keep and afford their dream homes.

IFFG has been recognized locally and nationally as a growing business to watch. In 2011, IFFG was #215 on Inc Magazine’s list of ‘500 Fastest Growing Privately Held Companies’ in the United States and made the top 5000 companies noted by the magazine in 2012.  San Diego Business Journal recognized IFFG as the #1 Fastest Growing Privately Held Company in San Diego in 2010 and IFFG again made the list in 2011 at #5.

Additionally, IFFG has been featured in Wall Street Journal as a company offering some of the most competitive rates in the nation and has been honored by San Diego Business Journal as one of the ‘Best Places to Work.’

The IFFG Vision

Getting every single client the best loan every single time.

Simply put, we want to get you the best loan possible and we don’t think anyone should have to sacrifice on service, experience and integrity to get a great deal.  We hope to build lasting relationships with our business partners and lifelong relationships with our clients.
























This press release was published in October 2015 so may be outdated after sometime. thanks IFFG, Inc. for this press release. If you have any questions or if you need more information, please contact Daniel Chiu at (925) 719-1111.